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Raising Funds With Friends Groups, Mark Herring
Raising Funds With Friends Groups, Mark Herring
Mark Y. Herring
Here is everything you and your library need to make the most of their friends group - or to start a viable and active new group. Friends group expert Mark Herring offers step-by-step advice for how public and academic libraries can capitalize on this important asset, including establishing and organizing a steering committee, marketing and public relations, advocacy, and special events programming. Special sections focus on feasibility studies, establishing perpetual programs and legacy gifts, and establishing and utilizing a Friends' Web site for fundraising.