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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

MS Powerpoint

2018

Embry-Riddle Aeronautical University

Marketing

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Full-Text Articles in Social and Behavioral Sciences

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson Mar 2018

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson

Discovery Day - Prescott

The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to ...