Social and Behavioral Sciences Commons^™

Understanding Internet By Understanding Google, Zakir Hossain

Zakir Hossain

"Google is the most interesting institution in the world right now. It is working its way into our consciousness and daily lives at a remarkable rate that is unmatched by any company in human history. And it is doing so in a fairly novel way through the aggregation of our choices. We are choosing to use Google every day. We are not forced or seduced into using it" according to Siva Vaidhyanathan. This presentation may help you to be understood what Google is and how it dominates Internet. Happy reading

Open Access: What We're Doing And Where You Fit In, Joshua Neds-Fox

Library Scholarly Publications

Presentation to faculty in Wayne State University's (WSU) Department of Communication about Open Access Initiatives at WSU, and how to participate in Green OA as a matter of course in research and publication.

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

Pamela K. Morris

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris

Pamela K. Morris

Outdoor advertising visuals from Skopje, Macedonia are analyzed in a content analysis. Images were photographed in the most heavily traveled areas of the city to secure a snapshot of culture and to analyze western influence. Media and linguistic imperialism, globalization and glocalization, along with advertising and communication strategies, are used to frame the investigation. Findings show that media companies are the leading advertisers, along with banks and entertainment. The majority of ads employed some form of English, although Macedonian and Cyrillic writing were also used. The images revealed strategic use of language and symbols, depending on the product category, business …

Advertising Images: Reflections And Temptations, Pamela Morris

Pamela K. Morris

Advertising promotes more than products and services, it also tells us how to look, act, and think. With a unique perspective from both professional and academic experiences, Dr. Morris’ research explores international advertising and how visuals can be read which highlight values found in different countries. Underlying social dimensions, that may otherwise go unnoticed because of their ”naturalness,” can be exposed. Dr. Morris has more than 18 years of account management experience in the advertising industry and has traveled extensively in pursuit of her research interests in advertising, mass media, world culture, and visual literacy, aspects of which she teaches. …

Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris

Pamela K. Morris

How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.

Disclosing Personal Information On Social Networking Sites And Social Support, An Mai

Creative Activity and Research Day - CARD

With the Internet growing faster than ever, online social networking sites (SNS) such as Facebook are becoming more popular. At last count, there were over 845 million active Facebook users who are interacting online. The continued influx of computer technology allows for newer means of communication in order to foster interpersonal relationships and promote self-disclosure (Ledbetter, Mazer, Degroot et al., 2011); they are necessary in order for online interactions to occur and friendships to be maintained. These modern tools, however, can also be a factor in hindering interpersonal relationships. The current study aimed to understand how the frequency of making …

Institutional Support For Computing Faculty Research Productivity: Does Gender Matter?, Monica M. Mcgill, Amber Settle

Amber Settle

Working The Room: Skills For Mastering Social Situations, Carol A. Watson, Wendy Moore

Presentations

Provides tips to help people successfully navigate social functions, particularly professional events.

Putting Multimedia Exhibits In The Palm Of Your Hand, Damecia Donahue, Rachael Clark

Library Scholarly Publications

Presentation given by Rachael Clark and Damecia Donahue in November of 2012 at the Michigan Library Association Annual Conference in Detroit, MI. The discussion revolved around topics related to libraries creating exhibits using their own collections and resources; this included the idea of incorporating multimedia tools and web applications to creatively and interactively provide access to library materials.