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Full-Text Articles in Social and Behavioral Sciences
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
Pamela K. Morris
Outdoor advertising visuals from Skopje, Macedonia are analyzed in a content analysis. Images were photographed in the most heavily traveled areas of the city to secure a snapshot of culture and to analyze western influence. Media and linguistic imperialism, globalization and glocalization, along with advertising and communication strategies, are used to frame the investigation. Findings show that media companies are the leading advertisers, along with banks and entertainment. The majority of ads employed some form of English, although Macedonian and Cyrillic writing were also used. The images revealed strategic use of language and symbols, depending on the product category, business …
Advertising Images: Reflections And Temptations, Pamela Morris
Advertising Images: Reflections And Temptations, Pamela Morris
Pamela K. Morris
Advertising promotes more than products and services, it also tells us how to look, act, and think. With a unique perspective from both professional and academic experiences, Dr. Morris’ research explores international advertising and how visuals can be read which highlight values found in different countries. Underlying social dimensions, that may otherwise go unnoticed because of their ”naturalness,” can be exposed. Dr. Morris has more than 18 years of account management experience in the advertising industry and has traveled extensively in pursuit of her research interests in advertising, mass media, world culture, and visual literacy, aspects of which she teaches. …
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Pamela K. Morris
How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.