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Full-Text Articles in Social and Behavioral Sciences
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Bernard R. McCoy
Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …
Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston
Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston
Jane Johnston
This paper explores how women in public relations have been depicted in the popular culture forms of film and television. With some reference to early screen depictions, it focuses primarily on film and television from the past two decades, analysing women in a variety of public relations roles in the 1990s and 2000s. The study looks at nine leading television series and movies from the United States and United Kingdom to examine how women in public relations are portrayed, and also collates the data from previous studies to develop a profile of how depictions have changed since the 1930s. Primarily, …
Connecting Creativity And Critical Thinking To The Campaign Planning Process, Marsha L. Matthews
Connecting Creativity And Critical Thinking To The Campaign Planning Process, Marsha L. Matthews
Marsha Matthews
Citizen Participation In Local Government: The Case Of Santa Monica, California., Derek Shearer
Citizen Participation In Local Government: The Case Of Santa Monica, California., Derek Shearer
Derek Shearer
Discusses the methods, policies, and experiences of a rent-control coalition government in Santa Monica, California, in implementing a true participatory democracy at the local municipal level.