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2011

Library and Information Science

Marie R. Kennedy

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Collaborative Marketing For Electronic Resources, Marie Kennedy Dec 2010

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …

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Collaborative Marketing For Electronic Resources, Marie Kennedy Dec 2010

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Abstract: Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”
Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.
Findings. Based on the data gathered as the result of the project we …

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