Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Institute For Research Design In Librarianship (Irdl), Kristine Brancolini, Marie Kennedy
Institute For Research Design In Librarianship (Irdl), Kristine Brancolini, Marie Kennedy
Marie R. Kennedy
Collaborative Marketing For Electronic Resources Er&L Presentation, Marie Kennedy
Collaborative Marketing For Electronic Resources Er&L Presentation, Marie Kennedy
Marie R. Kennedy
This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.