Social and Behavioral Sciences Commons^™

An Evaluation Of Pump-Level Service As A Locational Variable Within Canada's Retail Gasoline Industry, Ian W.R. Gilbart

Theses and Dissertations (Comprehensive)

Marketers who are searching for prime retail locations for gasoline outlets, and other automobile-oriented activities, in today’s market are faced with an increasingly complex process. As land and development costs escalate, competition increases and margins are tightened, there is a greater need for marketers within the retail gasoline industry to pinpoint sites that offer the best profit potential (Gilbart, 1994). In turn, large gasoline chains attempt to develop networks of stations that optimize market coverage and consumer convenience while minimizing costs. In response to the evolution of an increasingly dynamic marketplace, experts within the retail gasoline industry have invested a …