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A Scalar Comparison Of Motivations And Expectations Of Experience Within The Religious Tourism Market, Daniel H. Olsen

International Journal of Religious Tourism and Pilgrimage

Academic studies on tourism market segmentation have decreased in scale over time, with the focus on tourist segmentation changing from segmenting the market as a whole to segmenting specific tourism niche markets. This change in scale can also be seen in how academics have attempted to segment the religious tourism market moving from discussions related to the pilgrim-tourist dichotomy to segmenting visitors based on religious affiliation to world regions and countries to specific religious activities such as religious festivals and infrastructural amenities such as hotels. In this paper the author, following Wall’s (1997) discussion of the spatial characteristics of tourist …