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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
Honors Theses
When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.
Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …
Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams
Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams
Honors Theses
During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.
From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …