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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship And Student-Athlete Recruitment At The Football Championship, Melissa J. Davies, Katharine A. Burakowski
A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship And Student-Athlete Recruitment At The Football Championship, Melissa J. Davies, Katharine A. Burakowski
College of the Pacific Faculty Articles
The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Championship Subdivision (FCS) institution in the Rocky Mountain region. An inductive approach was used in identifying three emergent themes. These themes suggest that football players at this institution did not hold the apparel and equipment sponsorship as a deciding factor for the …
Golf League Recruitment And Retention, Melissa J. Davies
Golf League Recruitment And Retention, Melissa J. Davies
College of the Pacific Faculty Reports
The purpose of this research was two-fold. First, the research sought to establish the primary information sources utilized by golf league participants prior to joining the league to determine participant recruitment strategies. The second purpose was to explore the relationship between participants’ basic psychological need satisfaction and the type of motivation the participant felt toward the golf league. Together, information obtained from this study provides golf associations and golf directors in Canada valuable information that could aid in designing golf leagues, which both attract and retain members. Increased participation can help to provide consistent financial gains for the golf clubs, …