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Full-Text Articles in Social and Behavioral Sciences
Failure To Launch: A Study Into The North American Soccer League And The Women’S United Soccer Association And Their Factors Of Failures Through Michael Porter’S Models Of Strategy Formation, Fraser John Boyd
Masters Theses
Many international sports such as soccer and rugby believe the future growth and prosperity of the sport would be secured, if they can become established within the US sports market. However, many sports leagues/organizations have attempted to enter into this competitive marketplace with a good number of them failing to either establish themselves or are no longer in existence.
The purpose of this research study is to investigate the factors of failure behind the North American Soccer League and the Women United Soccer Association utilizing Michael Porter’s Models of Strategy Formation. An analysis of the two failed leagues will be …