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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
How Athlete Citizenship Behaviors Impact Fans' Perceptions Of Performance, Source Credibility, Image, And Fans' Future Behavior Intentions, Gregory Stine
Graduate Theses and Dissertations
The purpose of this study was to determine how knowledge of a professional athlete’s charitable involvement affects fans’ perceptions of the athlete’s performance, source credibility, and image, as well as fans’ future behavior intentions. Cultivation theory influenced the study, as it relates to how media portrayal of athletes affects fans’ perceptions. A perceived imbalance between (more) negative and (fewer) positive stories also influenced the study. The study is significant in that, given significant positive relationships between this knowledge of charitable involvement and these variables, athletes and teams could choose to promote players’ charitable initiatives more. This could potentially impact the …
Analytical Research Topics In Sport Management, Gi-Yong Koo
Analytical Research Topics In Sport Management, Gi-Yong Koo
Graduate Theses and Dissertations
The field of sport management has grown tremendously as an academic discipline. Researchers have continuously discussed the scope and direction of research and the importance of the diversity of research design. There have been a significant number of studies examining the scope and direction of research over the past few decades such as: the lack of diversity in methodology; the lack of diversity in research focus; the lack of importance of power analysis; and the lack of diversity in topic areas. Embracing a variety of research designs is an absolutely necessary condition for the growth and credibility of sport management …