Social and Behavioral Sciences Commons^™

Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice

Journal of Applied Sport Management

Abstract

Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …

Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim

Journal of Applied Sport Management

Understanding fans’ perceived associations with their favorite teams is crucial for the successful management of sport teams. In the current study, team brand associations are measured as a reflective-formative construct to examine the role of the fan identification on the relationship between team brand associations and behavioral intentions. Data from professional soccer spectators (n = 101) were analyzed using PLS-SEM. The results indicated that the reflective-formative construct of team brand associations and fan identification influence behavioral intention, whilst fan identification was found to mediate the relationship between team brand associations and behavioral intentions. Managerial implications include strategic marketing how …