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Information Content In American Television Advertising : A Replication And Update, Laura Kathleen Sandgren
Information Content In American Television Advertising : A Replication And Update, Laura Kathleen Sandgren
Dissertations and Theses
Three hundred and seven randomly selected American network television commercials aired between October 18 and November 18, 1997 were analyzed to. determine their informational value using the fourteen criteria established by Resnik and Stem in 1977. The results of this study were compared with Resnik and Stem's 1991 study, revealing that there has not been any significant change in the amount of information in American television commercials since Resnik and Stem's replication sample.
This study also used Resnik and Stem's (1977) criteria to further examine if the amount-of information contained in 1V commercials varied depending on the gender or age …