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Full-Text Articles in Social and Behavioral Sciences

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle Jul 2022

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle

Non-Thesis Student Work

Over the past several years, the self-help industry has become increasingly more successful and sought out; especially in the United States, whose modern society celebrates individualism and self-improvement. However, within this new and unregulated field lie several unknowns and invisible dangers. Multiple instances involving popular and beloved gurus have ended in tragedy, twisting cases of self-help into self-harm. This paper chases after just how this is possible and discovers that weaponized communication is largely to blame.

From Self-Help to Self-Harm: Rhetoric in the Self-Help Industry discusses the cases of James Arthur Ray, Keith Raniere, and Isaac Hershkopf to uncover how …


Universalism In Policy Debate: Utilitarianism, Stock Issues, And The Rhetorical Audience, William D. Harpine Feb 2016

Universalism In Policy Debate: Utilitarianism, Stock Issues, And The Rhetorical Audience, William D. Harpine

Speaker & Gavel

The purpose of this essay is to look beyond the current formulations of stock issues. The idea is to make use of the insights from previous theories and accounts of stock issues to create a theory of analysis that is better grounded and that therefore offers a more reasonable way to conduct argumentative analysis. The essay shows how utilitarian theory parallels the concept behind stock issues analysis, proposes the importance of ethics for argumentative analysis, differentiates approaches to utilitarianism, and concludes by examining the implications of utilitarianism for argumentation.


Taking Culture And Philosophy Into Consideration: A Rhetorical Analysis Of Marketing Strategies In China, Yi Huang May 2013

Taking Culture And Philosophy Into Consideration: A Rhetorical Analysis Of Marketing Strategies In China, Yi Huang

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Globalization makes the physical boundary between countries almost disappear, while on the other hand, it exacerbates cultural and philosophical differences. The overall aim of this dissertation is to dig into the philosophical values of Western and Chinese cultures to provide some theoretically sound and pragmatically useful guidance for future communication and marketing in China.

While some American corporations have been embraced by the Chinese, many more have not. This research concerns itself with searching what the leading causes are for the above phenomenon, and more specifically, this study explores answers to the following questions:

  • What strategies are used for product …


Side Talk No. 06, How To Construct A Speech, North American Institute Jan 1924

Side Talk No. 06, How To Construct A Speech, North American Institute

Effective Public Speaking Courses

A lecture from the sixth month of lessons in a series on Effective Public Speaking compiled by the Dean of the Public Speaking Department.


Side Talk No. 03, The Analysis Of Two Famous Speeches, R. E. Pattinson Kline Jan 1918

Side Talk No. 03, The Analysis Of Two Famous Speeches, R. E. Pattinson Kline

Effective Public Speaking Courses

A lecture from the third month of lessons in a series on Effective Public Speaking compiled by the Dean of the Public Speaking Department.


Side Talk No. 04, Oration Analyzed For Force, R. E. Pattinson Kline Jan 1918

Side Talk No. 04, Oration Analyzed For Force, R. E. Pattinson Kline

Effective Public Speaking Courses

A lecture from the fourth month of lessons in a series on Effective Public Speaking compiled by the Dean of the Public Speaking Department.


Side Talk No. 02, Steps In Preparation, R. E. Pattinson Kline Jan 1918

Side Talk No. 02, Steps In Preparation, R. E. Pattinson Kline

Effective Public Speaking Courses

A lecture from the second month of lessons in a series on Effective Public Speaking compiled by the Dean of the Public Speaking Department.


Side Talk No. 05, Mark Antony's Oration Analyzed, R. E. Pattinson Kline Jan 1918

Side Talk No. 05, Mark Antony's Oration Analyzed, R. E. Pattinson Kline

Effective Public Speaking Courses

A lecture from the fifth month of lessons in a series on Effective Public Speaking compiled by the Dean of the Public Speaking Department.