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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Value Of Values-Based Supply Chains: Farmer Perspective, Hikaru Hanawa Peterson, Gail Feenstra, Marcia Ostrom, Keiko Tanaka, Christy Anderson Brekken, Gwenael Engelskirchen
The Value Of Values-Based Supply Chains: Farmer Perspective, Hikaru Hanawa Peterson, Gail Feenstra, Marcia Ostrom, Keiko Tanaka, Christy Anderson Brekken, Gwenael Engelskirchen
Community & Leadership Development Faculty Publications
In the last few decades, the emergence of mid-scale, intermediated marketing channels that fall between commodity and direct markets has attracted growing interest from scholars for their potential to preserve small and mid-sized farms while scaling up alternative agrifood sourcing. When such mid-scale supply chains are formed among multiple business partners with shared ethics or values related to the qualities of the food and the business relationships along the supply chain, they may be termed "values-based supply chains (VBSCs)." Most of the research on VBSCs to date has relied primarily on a case study approach that investigates the performance of …
In-Store Marketing Campaign To Promote The Purchase Of Healthy Foods And Beverages At Convenience Stores In Rural Kentucky, Brynnan Nicole Jacobs Dunaway
In-Store Marketing Campaign To Promote The Purchase Of Healthy Foods And Beverages At Convenience Stores In Rural Kentucky, Brynnan Nicole Jacobs Dunaway
Theses and Dissertations--Nutrition and Food Systems
The prevalence of obesity is greater in rural communities, and current health promotion interventions have not shown broad positive impacts on dietary patterns in these areas. Focusing community-based efforts on unconventional food retailers is a unique avenue to encourage healthier food choices in rural populations. This study used shelf-wobblers to market healthier snack and beverage items at convenience stores (n=5) in a rural Kentucky county. Selection of healthy snacks and beverages from the store inventory was conducted using the CDC Food Service Guidelines for Federal Facilities calculator. Items were sorted into four categories: meal replacement snacks, high-protein snacks, low-fat carbohydrate …