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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
How Linguistic Frames Affect Motivational Profiles And The Roles Of Quantitative Versus Qualitative Research Strategies, Joseph Yeager, Linda Sommer
How Linguistic Frames Affect Motivational Profiles And The Roles Of Quantitative Versus Qualitative Research Strategies, Joseph Yeager, Linda Sommer
The Qualitative Report
The combined tools of psycholinguistics and systems analysis have produced advances in motivational profiling resulting in numerous applications to behavioral engineering. Knowing the way people frame their motive offers leverage in causing behavior change ranging from persuasive marketing campaigns, forensic profiling, individual psychotherapy, and executive performance. Professionals study motivation in applied or theoretical settings, often with strong implicit biases toward either quantitative or qualitative strategies. Many experts habitually frame behavioral research issues with ill-fitting quantitative and qualitative strategies. The third strategic choice offered here is state-of -the -art, psycholinguistic communications modeling. The role of these research strategies is explored.
Databases Don’T Measure Motivation, Joseph Yeager
Databases Don’T Measure Motivation, Joseph Yeager
The Qualitative Report
Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be integrated into data base designs. However, qualitative profiling would require that designers add to their repertoire a set of qualitative motivational profiling tools. Clearly the quantitative or qualitative tool must fit the task. This contemporary confusion is corrected by separating the marketing and market research tools into quantitative or qualitative applications according …