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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen
The Influence Of Social Identity On Rural Consumers’ Intent To Shop Locally, Rachel A. Addis, Marko Grunhagen
New England Journal of Entrepreneurship
Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumers’ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.
The Aging Population And Mature Entrepreneurs: Market Trends And Implications For Entrepreneurship, Robert P. Singh
The Aging Population And Mature Entrepreneurs: Market Trends And Implications For Entrepreneurship, Robert P. Singh
New England Journal of Entrepreneurship
This article discusses the statistics and trends surrounding the rapidly aging U.S. population. Older workers will make up an increasing portion of the workforce and these individuals represent an important growing demographic target market. While much has been written about the aging population and the potential for entrepreneurs to target this growing market, little research has been conducted on older entrepreneurs. They are a unique group and this article provides empirical results and discussion about the differences and importance of older entrepreneurs to the economy and as contributors to American society. Practical implications and future research directions are discussed.