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Social and Behavioral Sciences Commons

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Sociology

Masters Theses

Sociology, General

Publication Year

Articles 1 - 11 of 11

Full-Text Articles in Social and Behavioral Sciences

The Story Of Your Life On A Single Page: Assessing The Narrative Coherence Of Life Storytelling Through Facebook's Timeline Profile Design, Joseph Marcus Apr 2013

The Story Of Your Life On A Single Page: Assessing The Narrative Coherence Of Life Storytelling Through Facebook's Timeline Profile Design, Joseph Marcus

Masters Theses

Facebook's transition to the Timeline profile design brought with it a new focus: Life storytelling. Walther Fisher posited the narrative paradigm as a way of understanding all communication in the form of stories. The paradigmatic component of coherence assesses the structural integrity of a narrative, the characters, and the encompassing themes found within. This study applies narrative coherence to the Timeline profile design to assess the coherence of life narratives told through individuals' Facebook Timelines. The researcher observed the Timeline profiles of 15 participants on the basis of three research questions. The researcher's observation yielded data suggesting that life narratives …


"And Do You Take This Stranger To Be Your Lawfully Wedded Wife?": The Usefulness Of Social Penetration Theory Within Premarital Counseling, Katherine Beich-Forkner Apr 2013

"And Do You Take This Stranger To Be Your Lawfully Wedded Wife?": The Usefulness Of Social Penetration Theory Within Premarital Counseling, Katherine Beich-Forkner

Masters Theses

With fifty percent of today's marriages ending in divorce, one begins to wonder if engaged couples should be more prepared when entering into a marriage commitment. This mixed-methods study investigates the function of social penetration theory within premarital counseling programs. The research was designed to address three questions: (1) Do engaged couples believe they know the depth and breadth of their partner adequately enough to be prepared for marriage after receiving premarital counseling? (2) Do counselors indirectly support the basic premise of social penetration theory by actively using strategies to help engaged partners reveal important aspects of the breadth and …


The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin Apr 2013

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …


Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg Jan 2013

Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg

Masters Theses

This qualitative study investigated the impact of social influence on weight loss, more specifically, the internal and external elements that effect response and success of those who are trying to lose weight. The research focused on three questions: (1) How great of an influence does self-efficacy have in weight loss success? (2) How great of an influence does social comparison have in weight loss success? (3) Which factor has the largest impact on weight loss: self-efficacy, peer efficacy, or positive social support, or negative social support? Data was collected by the researcher conducting semi-structured interviews. These interview were conducted with …


The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille Dec 2012

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …


Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke Nov 2012

Operating The Silencer: Muted Group Theory In The Great Gatsby, Sarah Funderbruke

Masters Theses

This master's thesis examines gender and social roles seen in dialogue in the American classic novel, The Great Gatsby, by F. Scott Fitzgerald. The researcher conducted a coding and rhetorical analysis to determine if elements of muted group theory were in the novel. Muted group theory was developed by Edwin and Shirley Ardener after their research indicated that a culture's values and social structure were voiced through rhetoric. The theory states that dominance in certain groups mutes, or silences, others from communicating effectively. Five passages from The Great Gatsby were selected for this analysis. These passages highlighted dialogue between the …


The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey Nov 2012

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …


Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer Apr 2012

Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer

Masters Theses

The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This …


Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin Apr 2012

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of …


I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner Apr 2012

I'M Ok, You're Not: Assessing Variable Influence On Perceptions Of The Mentally Ill Among College Students, Phillip Wagner

Masters Theses

Due to the alarming level of stigma associated with individuals with a mental illness, this present study seeks to understand the variables that influence perceptions of the mentally ill. The research questions for this study are as follows: RQ1: What are the latitudes of acceptance, rejection and non-commitment that college students identify in their perceptions of the mental health community?, RQ2: Does gender influence college student perceptions of the mentally ill?, and RQ3: Does the level of religious involvement that college students identify correlate to their perceptions of the mentally ill? The 257 participants completed an online survey that assessed …


Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner Apr 2012

Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner

Masters Theses

Over the years, communication methods have evolved from face-to-face conversations to computer-mediated communication including: e-mail, instant message, and text message interactions. Since the methods have changed, a large aspect of communication, nonverbal cues, have become nearly impossible. These methods of communication that lack nonverbal cues are therefore referred to as lean media because they lack the richness of facial expression, vocal expression, and immediacy. In order to modify more recent forms of communication to include nonverbal cues, individuals have created their own nonverbal cues. While each individual is unique, though, genders normally tend to think or behave in similar fashion. …