Social and Behavioral Sciences Commons^™

Social Influence On Paranormal Beliefs, Barry N. Markovsky, Shane R. Thye

Faculty Publications

In spite of strong public expressions of skepticism from the scientific community, polls show that more than nine out of ten American adults profess belief in paranormal phenomena. Some scientists view this as a social problem, directing much blame (but little research) at a variety of sources including lack of critical thinking skills, fads, need for transcendent experiences, failure of the educational system, and cultural cycles. Social impact theory provides an alternative focus: it views paranormal beliefs as a natural consequence of social influence processes in interpersonal settings. In this study, subjects in a laboratory experiment were informed that some …