Social and Behavioral Sciences Commons^™

Gas Stations And The Wealth Divide: Analyzing Spatial Correlations Between Wealth And Fuel Branding, Jean-Carl Ende

Dissertations and Theses

The gasoline refining and sales industry has many peculiarities. One such oddity is a difference in sales, distribution and pricing between branded and unbranded gasolines. Although fuels leave the refinery a uniform commodity, branding determines entirely different marketing and pricing schemes, with entirely different volatility and risk premiums. In order to determine if this volatility is felt evenly across all wealth demographics, this study uses t-tests and CART models to analyze income, home value and other wealth-based indicators in the areas surrounding gas stations, to determine if there is a correlation between branding and wealth. The results show the wealth …