Social and Behavioral Sciences Commons^™

Older Women Using Women's Magazines: The Construction Of Knowledgeable Selves, Dana Sawchuk, Mina Ly

Sociology Faculty Publications

Women’s magazines are widely read in Canada. The popularity of such magazines is significant because critical gerontologists, primarily drawing on content analyses of the magazines, often argue that these publications convey problematic messages about ageing. This article broaches the subject of women’s magazines and ageing from a different vantage point, that of the older woman reader herself. This audience-centred research draws on 21 semi-structured interviews with Canadian women over the age of 55. The study examines what older women say about the ageing-related content of women’s magazines, along with what they say about how, when, and why they read these …