Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
There’S No “Me” In “Imgur”: Applying Side Theory And Content Analysis To Viral Posts On Imgur.Com, Ryan P. Castillo
There’S No “Me” In “Imgur”: Applying Side Theory And Content Analysis To Viral Posts On Imgur.Com, Ryan P. Castillo
The Hilltop Review
The Social Identity model of Deindividuation Effects (SIDE) asserts that social (i.e., collective) identities are more salient under conditions of anonymity, prompting “deindividuation” as group members place more focus on community standards and downplay individual differences. As a result of deindividuation, social standards become the driving force of group interaction, and the successful practice of group norms identify individuals’ in-group status while reinforcing the social identity of the community. The current study applies the SIDE model to the anonymous image-sharing platform Imgur.com to ascertain whether self-referential posts are assessed more negatively than other-referential and non-directed content, and to examine whether …