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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Perspective Of University Students On The Availability And Effectiveness Of Cyberbullying Prevention And Response Initiatives On Campus: Virtual Semi-Structured Interviews On Resources, Barriers, And Solutions, Molly-Gloria R. Patel, Anabel Quan-Haase
The Perspective Of University Students On The Availability And Effectiveness Of Cyberbullying Prevention And Response Initiatives On Campus: Virtual Semi-Structured Interviews On Resources, Barriers, And Solutions, Molly-Gloria R. Patel, Anabel Quan-Haase
Journal of Educational Research and Practice
Cyberbullying is a problem in educational settings, and much of the research has focused on the development of effective prevention and response initiatives. Because of the vulnerability of children, cyberbullying research and intervention programs have largely targeted elementary students. A growing body of research has shown that cyberbullying is not limited to elementary settings, but the problem is also prevalent in postsecondary institutions, with potentially severe negative consequences. Yet, there is a gap in research about interventions tailored to this life stage. To address this gap, we conducted virtual semistructured interviews through Zoom with 21 university students on the availability …
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …