Social and Behavioral Sciences Commons^™

Framing Bottled Water : An Analysis Of The Framing Contest Between The Anti-Bottled Water Movement And The Bottled Water Industry., Eileen Schuhmann

Electronic Theses and Dissertations

Frame analysis is paired with documentary analysis to analyze the framing techniques of two opposing groups: the Anti-Bottled Water Movement (ABWM) and the bottled water industry. Specifically, this research examines the core framing tasks, frame alignment processes and master frames utilized by two ABWM organizations, Corporate Accountability International and Food & Water Watch, and one bottled water industry group, International Bottled Water Association. The analysis reveals that both groups engage in all three core framing tasks: diagnostic, prognostic, and motivational framing, however, the bottled water industry was found to prioritize prognostic framing to undermine the frames of the ABWM. Both …