Social and Behavioral Sciences Commons^™

In-Store Marketing Campaign To Promote The Purchase Of Healthy Foods And Beverages At Convenience Stores In Rural Kentucky, Brynnan Nicole Jacobs Dunaway

Theses and Dissertations--Nutrition and Food Systems

The prevalence of obesity is greater in rural communities, and current health promotion interventions have not shown broad positive impacts on dietary patterns in these areas. Focusing community-based efforts on unconventional food retailers is a unique avenue to encourage healthier food choices in rural populations. This study used shelf-wobblers to market healthier snack and beverage items at convenience stores (n=5) in a rural Kentucky county. Selection of healthy snacks and beverages from the store inventory was conducted using the CDC Food Service Guidelines for Federal Facilities calculator. Items were sorted into four categories: meal replacement snacks, high-protein snacks, low-fat carbohydrate …