Social and Behavioral Sciences Commons^™

The Value Of Values-Based Supply Chains: Farmer Perspective, Hikaru Hanawa Peterson, Gail Feenstra, Marcia Ostrom, Keiko Tanaka, Christy Anderson Brekken, Gwenael Engelskirchen

Community & Leadership Development Faculty Publications

In the last few decades, the emergence of mid-scale, intermediated marketing channels that fall between commodity and direct markets has attracted growing interest from scholars for their potential to preserve small and mid-sized farms while scaling up alternative agrifood sourcing. When such mid-scale supply chains are formed among multiple business partners with shared ethics or values related to the qualities of the food and the business relationships along the supply chain, they may be termed "values-based supply chains (VBSCs)." Most of the research on VBSCs to date has relied primarily on a case study approach that investigates the performance of …