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Social and Behavioral Sciences Commons

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Sociology

Purdue University

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

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Full-Text Articles in Social and Behavioral Sciences

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache Jun 2023

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.


Insearch Of Local Indigenous Dishes: An Analysis Of Casual Dinning Restaurants, South Africa, Sisa Ngcwangu Mr Jun 2023

Insearch Of Local Indigenous Dishes: An Analysis Of Casual Dinning Restaurants, South Africa, Sisa Ngcwangu Mr

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This paper explores menus of casual dining restaurants in Mbombela, Mpumalanga Province, South Africa. The focus of the paper is to search for local indigenous dishes with an aim to find out if these restaurants include local cuisine in their menus. Literature has established that food is one of the primary motivators for travellers when making a decision as to which destination to travel to. Restaurants are places where most tourists will have their meals during their stay in a destination. This creates an opportunity for a region to further entrench itself in the memory of the tourist, thus increase …


Instagram Travel Influencers Coping With Covid-19 Travel Disruption, Andrei Kirilenko, Katarzyna Emin, Karen Tavares Jun 2023

Instagram Travel Influencers Coping With Covid-19 Travel Disruption, Andrei Kirilenko, Katarzyna Emin, Karen Tavares

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

A significant portion of today’s marketing is done through social media influencers, that is, through bloggers with established online credibility in a certain area who are recognized and followed by a sizable online audience. In the travel and hospitality industry, the influencer marketing is primarily done through Instagram due to its emphasis on visual images rather than texts. Covid-19 related travel restrictions and shrinking social media advertisement in travel industry have heavily impacted travel influencers, reducing their income and forcing many out of business. We present the outcomes of a study of the top 150 online travel influencers. The analysis …


Virtual Tour Package Model Innovation Based On Educational Tourism. A Case Study Of Cinangneng Village, Fetty Nurmala Rossi, Yustisia Pasfatima Mbulu, Yosi Erfinda Jul 2022

Virtual Tour Package Model Innovation Based On Educational Tourism. A Case Study Of Cinangneng Village, Fetty Nurmala Rossi, Yustisia Pasfatima Mbulu, Yosi Erfinda

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This research aims to identify the components of 5A tourism (Attraction, Accessibility, Amenities, Available Package, Activities) in The Cinangneng tourist village, analyze SWOT in the development of Cinangneng tourist village based on educational tourism, and create a virtual tour package model in Cinangneng tourist village based on educational tourism. The research method uses qualitative descriptive and conducts observations and interviews with management and tourists who have visited the tourist village of Cinangneng. The results of this study state that the Cinangneng tourist village has fulfilled the 5A tourism component judging from attractions, Amenities, Available Package & Activities. At the same …