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Full-Text Articles in Social and Behavioral Sciences
Who’S The Fairest Of Them All? The Fractured Landscape Of U.S. Fair Trade Certification, Daniel Jaffee, Philip H. Howard
Who’S The Fairest Of Them All? The Fractured Landscape Of U.S. Fair Trade Certification, Daniel Jaffee, Philip H. Howard
Sociology Faculty Publications and Presentations
In recent years, consumers in the United States have been confronted by no fewer than four competing fair-trade labels, each grounded in a separate certification system and widely differing standards. This fracturing is partly a response to the recent split by the U.S. certifier Fair Trade USA from the international fair trade system, but also illustrates longstanding divisions within the fair trade movement. This article explores the dynamics of competition among nonstate standards through content analyses of fair trade standards documents from the four U.S. fair-trade certifications for agrifood products (Fair Trade USA, Fairtrade America, Fair for Life, and the …