Social and Behavioral Sciences Commons^™

Changing Fashion: An Analysis Of Social Media Activism Targeting The Fashion Industry, Grace Scully

Honors Scholar Theses

The fashion industry is a primary contributor to the climate crisis. Fast fashion in particular has accelerated the industry’s harm to the environment by encouraging exceedingly fast production, greater consumption, and the disposability of clothing. It also has social impacts - the working conditions of and wages paid to garment workers consistently endanger their health and well-being, as well as the well-being of their families. Industry-wide changes are needed to solve these environmental and social issues. Collective action plays a crucial role in movements pursuing large-scale change. The environmental movement would benefit greatly from a focus on collective action, but …