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Full-Text Articles in Social and Behavioral Sciences
'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal
'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal
Graduate Masters Theses
During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to …
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …