Social and Behavioral Sciences Commons^™

Motivated Markets: Instruments And Ideologies Of Clean Energy In The United Kingdom , Joshua Reno

Joshua Reno

This article examines efforts to reconcile capitalist and ecological values, focusing in particular on the instruments and ideologies that pervade the United Kingdom's developing renewable energy sector. In keeping with neoliberal models of economic knowledge and practice, renewable energy instruments target the motivations of individuals by using incentive programs to reach environmental policy goals. The argument focuses especially on the way newly implemented market devices shape and represent the motivations of energy producers, suppliers, and traders. The centerpiece of the U.K. government's initiative is the creation of an artificial market in renewability, bought and sold as a virtual commodity. Although …