Social and Behavioral Sciences Commons^™

Appearance-Related Messages In Youtube Workout Videos: A Content Analysis, Ha Gyoung Chung, Caroline Joo, Jennifer A. Harriger

Seaver College Research And Scholarly Achievement Symposium

Prior to the COVID-19 pandemic, many individuals exercised in gyms or attended in-person workout classes. As the pandemic led to shutdowns, many turned to online workout programs to maintain activity levels. The purpose of this analysis was to examine the prevalence of appearance-related messages in 297 popular workout videos on YouTube. Among these videos, 64.3% of the main instructors were women. Instructors were likely to promote beauty ideals, as 100% of the instructors had features consistent with cultural beauty ideals (e.g., clear skin, white teeth, straight hair) and 90.3% had thin or athletic bodies. Additionally, 68.4% of the videos were …