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Full-Text Articles in Social and Behavioral Sciences
How To Increase Elaboration Levels: An Adapted Elaboration Likelihood Model, Alex Mcdonald
How To Increase Elaboration Levels: An Adapted Elaboration Likelihood Model, Alex Mcdonald
CMC Senior Theses
Persuasion is a topic that has been debated for centuries, yet scientific literature surrounding the topic has been almost non-existent until 50 years ago. A popular persuasion model thus far, the Elaboration Likelihood Model, provides a framework for studying persuasion but lacks ease of application. I suggest an improvement to the model by including self-referencing and interaction to clarify how to apply the research and provide a real-world application with this adapted model.
Information Prioritization: A Comparison Between Utility Maximizers And Probability Matchers, Yusuf Ismaeel
Information Prioritization: A Comparison Between Utility Maximizers And Probability Matchers, Yusuf Ismaeel
CMC Senior Theses
This thesis examines the differences between probability matchers and utility maximizers in their preferences for information sources in a lab environment. In this paper, we consider the best source of information to be the most connected one. We conducted several linear probability model type regressions along with logit regressions. Furthermore, we also attempted to control and fix any potential misclassifications in classifying the cognitive strategy by using instrumental variables. The results show that utility maximizers will almost always choose the most informed node. Probability matchers, on the other hand, do not exhibit such a behavior as the probability matching strategy …
Seeing Through Woke-Washing: Effects Of Projected Diversity Values And Leader Racial Diversity On Equity In Workplace Outcomes, Adrienne M. Kafka
Seeing Through Woke-Washing: Effects Of Projected Diversity Values And Leader Racial Diversity On Equity In Workplace Outcomes, Adrienne M. Kafka
CMC Senior Theses
The presence of multicultural values, emphasizing the appreciation of distinct cultural identities in companies’ promotional materials, versus colorblind values, which minimize cultural distinctions, may affect Black/Hispanic/Latinx (BHL) vs White individuals’ cognitive ability employment selection test scores and likelihood of applying to an organization differently depending on the company’s demonstrated leader racial diversity (LRD). Participants (N = 419), recruited via Amazon MTurk, read a hypothetical job application call and mission statement with a specific diversity ideology emphasized (multiculturalism, colorblind, control, Black Lives Matter (BLM)) and viewed headshots of the company C-suite either with low LRD (mostly White) or high LRD before …