Social and Behavioral Sciences Commons^™

Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy

Honors Undergraduate Theses

In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …

Personality And Social Media Use, Joshua Pearson

Honors Undergraduate Theses

This study seeks to examine the connection between social media usage and the Enneagram personality model. This connection will aid in a better understanding of what motivates individuals to use social media. The information found in this study will be applied to understanding behavioral addiction. This understanding will allow more personalized treatment for individuals already subject to these behaviors and preventive treatment for those more susceptible to behavioral addiction to social media. In order to find the connection between social media use and the Enneagram personality model, a survey including an Enneagram personality inventory, a social media use inventory, and …

Post, Share, Like: The Role Of Facebook In The Russo-Ukrainian War, Hannah Michelle Snyder

Honors Undergraduate Theses

Facebook is being used by both Russia and Ukraine as a tool of war, for very different purposes. This demonstrates that the platform no longer serves the sole function of connecting communities together. Existing literature has recognized that social media is being used in the current Russo-Ukrainian war but has yet to conduct comparative and contrastive analyses of Russian and Ukrainian social media strategies and effects. Conducting these analyses will illustrate not only what strategies are being used, but how they can be simultaneously advantageous and disadvantageous for belligerents. By focusing on one platform, Facebook, one can not only learn …

Investigating Mental Illness Perception On Social Media And The Propensity To Self-Diagnose, Camille R. Omega

Honors Undergraduate Theses

The perception of mental illness has often been studied in traditional face-to-face settings, but the research on its perception in an online setting has been growing recently. Social media platforms have allowed for important conversations regarding mental health to gain popularity and led to the formation of communities where users can share their personal experiences. It has also given professionals the opportunity to educate others on various mental health topics and answer specific questions their audience may have. From these posts and forums, users who are concerned with their mental health can be given the guidance to achieve proper assistance …

Emotional Neglect In Childhood And Attachment Anxiety In Adult Relationships As Predictors Of Social Networking Addiction, Latasha N. Mcdowell

Honors Undergraduate Theses

This study investigated the relationship between childhood maltreatment and social networking addiction to determine if it was mediated by anxious-avoidant attachment. It was hypothesized that the presence of an anxious-avoidant attachment pattern developed as a result of childhood maltreatment would mediate the correlation between anxious-avoidant attachment and social networking addiction. This would mean that participants who developed an anxious-avoidant attachment style due to childhood maltreatment would use social media in unhealthy ways. To measure childhood maltreatment, the Adverse Childhood Experiences scale (ACE) was used. The Experiences in Close Relationships-Revised scale (ECR-R) was used to measure anxious-avoidant attachment. Finally, social networking …

Social Media Use And The Effects On Wellbeing In Young Adults, Tyler Dietz

Honors Undergraduate Theses

Social media has found its way into almost everyone’s cellphone. Being a primary source for news, connection, and inspiration, it only continues to gain popularity. Social media, however, is not good 100% of the time. The dominant explanation for the effect of social media on wellbeing varies from digital stress, compromised sleep, and body image disturbances. This paper explores the correlation between daily time spent on social media, number of platforms used, and overall sense of wellbeing. Sleepiness is also assessed, and a correlation is explored using the previous variables. Previous research primarily focuses on the amount of time spent …

Social Media Usage For Social Comparison And Its Relationship To Identity Development, Lillie C. Del Real

Honors Undergraduate Theses

Yang and colleagues (2018) found that social media comparison was related to identity distress. The purpose of the current study was to expand on their design, by examining multiple comparison factors (i.e., Ability, Opinion, Popularity, Likeness, Physical Appearance, Academic Status/Achievements, Work Status/Achievements, Relationship Status, Family Status, and Socioeconomic Status) and multiple identity development factors (i.e., Ruminative Exploration, Exploration in Breadth, Exploration in Depth, Commitment Making, and Identification with Commitment) on their ability to predict Identity Distress. College students (N= 407) in psychology courses participated in an anonymous online survey for course credit. The results were consistent with the …

A New Form Of Catfishing: An Analysis Of The Inauthentic Racial And Ethnic Self-Presentation On Social Media, Britney R. Raymond

Honors Undergraduate Theses

Trends in self-presentation in social media (i.e., Twitter and Instagram) constantly fluctuate as fads come and go, especially when one’s image is being commodified. Specifically, numerous instances of celebrities and social media influencers altering their images to fit popular online trends and “aesthetics” contribute to increased blackfishing, Asianfishing, and Hispanicfishing. Some celebrities and influencers accused of “-fishing” in the presentation of ethnicity include the Kardashians, Ariana Grande, Addison Rae, Iggy Azalea, Selena Gomez, and Gigi Hadid. The present study (N = 685) investigated gender, personality, fame appeal, self-esteem, and need to belong in relation to attitudes towards the “-fishing” culture. …

The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens

Honors Undergraduate Theses

The goal of this thesis is to explore the various forms of rhetoric utilized in digital communities pertaining to COVID-19. The body of this thesis synthesizes social media data with original human subjects research, supplemented by a review of the literature surrounding digital communication. The analysis of these freestanding communities highlights the differences in communication throughout these spaces, as well as discusses their differences in reaction to disordered information. Through rhetorical analysis of the language employed by COVID-19 denialist communities on Twitter and a review of the experiences of COVID-19 “long-haulers” in COVID-19 related online communities (such as Facebook and …

The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright

Honors Undergraduate Theses

This study investigates TikTok audios and hashtags through the lens of digital literacy studies, using Ron Scollon's nexus of practice as a theoretical framework. The researcher sought to investigate literacy practices on TikTok, such as how lurkers and posters interact with the app in ways that both define and are defined by their individual identities. Relative to other social media platforms, there is a dearth of research on TikTok. This study contributes to the gap while also building off the findings of Kaye et al., who investigated authorship and (mis)attribution on the app, and Sachs et al.'s claim that Goffman's …

The Problem Of Technology: Human Communication In The Age Of Automation, Alyona Leontyeva

Honors Undergraduate Theses

With the introduction of technology, our existence became different. Today we use technology for every aspect of our lives. We can study, work, communicate, and entertain ourselves. We find it very convenient to communicate via e-mail, text messaging, WhatsApp, Facebook, Twitter, Instagram, Myspace, and Snapchat to connect with people in work, school, social and familial networks. Mark Zuckerberg proclaimed that Facebook's new mission is to "bring the world closer together" (Zuckerberg, 2017). The means of accomplishing that is through technological communication. According to research on close relationships and the use of technology as a way of communication, "mobile phone-based channels …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …