Social and Behavioral Sciences Commons^™

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …

(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii

Graduate Theses and Dissertations

This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)

Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )

This study will discuss the ways in which biases and aggression can be more …