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Social and Behavioral Sciences Commons™
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- Content Analysis (2)
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear
The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear
Electronic Theses and Dissertations
In recent years, the social media usage of young adults has seen exponential growth. This growth, both in numbers of users and time spent on various platforms, creates a greater opportunity to market lifestyles, goods, and behaviors to the masses. Corporations have taken to allocating more time and attention to reach those masses and utilize the quickest means to that end. One example of these means is the influencer, i.e., social media users who monetize their online performances through practices of self-branding, or developing a public image used for commercial and capital gain (Abidin, 2016). In this study, I focus …
Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini
Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini
Electronic Theses and Dissertations
Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …
When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones
When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones
Electronic Theses and Dissertations
The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue through advertisements and brand partnerships. The influencers create relationships with their subscribers that lead to loyalty in the form of video views and merchandise purchasing. This study provides a content analysis of common characteristics within 10 popular beauty YouTubers’ videos examining the strategies used by the influencers. The top five videos from each beauty YouTuber were …
Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton
Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton
Electronic Theses and Dissertations
Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared …
The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare
The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare
Electronic Theses and Dissertations
Sharenting is a new term used to define the action of parents posting about their children online. Social media provides parents with an easy to use outlet for image distribution to all family and friends that simultaneously archives the images into a digital baby book. While convenient, once publicly posted anyone can gain access to the images of the children. Instagram is a favorable social media channel for sharenting. A popular hashtag on Instagram, #letthembelittle, contains 8 million posts dedicated to child imagery. A set of 300 randomly selected images under the hashtag were coded. Images tended to contain personal …
Measuring The Connective Action Of Black Lives Matter Activists: A Psychometric Investigation Into Twitter Data, Paige Alfonzo
Measuring The Connective Action Of Black Lives Matter Activists: A Psychometric Investigation Into Twitter Data, Paige Alfonzo
Electronic Theses and Dissertations
Many protest movements from the last twenty-first century have become increasingly networked and personalized. Several scholars have tapped into this change coining terms such as participatory action, digitally mediated action, computer-mediated communication, issue-based organization, and what I focus on in this project, connective action. Building on the ideas percolating across the literary landscape at the time, Bennett and Segerberg (2012) introduced the logic of connective action based on emergent characteristics they observed in post-2010 large-scale social movements. Both the logic of connective action and related work have become deeply ingrained in today's social movement scholarship. As such, I felt it …
@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock
@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock
Electronic Theses and Dissertations
Youth climate activist Greta Thunberg sat alone on the steps of the Swedish Parliament building in September of 2018, holding a bold black and white sign and demanding action be taken in the face of the climate crisis. Ever since, her activism and Twitter presence have sparked media attention, catalyzed youth activists globally to organize marches and strike from school, and have drawn critique. This thesis employs McKerrow’s (1989) critical rhetoric to uncover dominant discourses within tweets that undermine Thunberg based on identity and to explore the potential that Thunberg’s Twitter presence might or might not hold for future youth …