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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
College of Journalism and Mass Communications: Theses
One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …
A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum
A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum
College of Journalism and Mass Communications: Theses
Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …