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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
International Crisis and Risk Communication Conference
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King
Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King
International Crisis and Risk Communication Conference
This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
International Crisis and Risk Communication Conference
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …