Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya
Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya
Asian Management Insights
In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.
Media Reinvented, Geoff Tan
Media Reinvented, Geoff Tan
Asian Management Insights
The brave new world of digital media.
Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo
Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo
Asian Management Insights
Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.