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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale
Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale
All HCAS Student Capstones, Theses, and Dissertations
This project examines environmental discourse and rhetorical appeals used on Instagram by environmental influencers and addresses the lack of scholarship about social mobile commerce, Instagram, and the popularity of “eco-influencers.” My research applies post-composition studies, circulation, and visual rhetoric to two eco-influencers, Greta Thunberg (@gretathunbeerg) and Jessica Clifton (@impactforgood). I argue that Thunberg and Clifton employ aesthetic and apocalyptic rhetoric to educate and communicate with their following about reducing their carbon footprint and reversing climate change. By collecting three months of Instagram posts employed by each influencer, I identify patterns related to environmentalism, stylistic choices in captions, and presentation of …
Hair: How Naturals Are Using Social Media To Reshape The Narrative And Visual Rhetoric Of Black Hair, Shari E. Drumond
Hair: How Naturals Are Using Social Media To Reshape The Narrative And Visual Rhetoric Of Black Hair, Shari E. Drumond
All HCAS Student Capstones, Theses, and Dissertations
Black women’s natural hair has been subject to both praise and scrutiny, though the latter is more common despite the steps taken towards inclusion and diversity. In the age of social media, members of the natural hair community have been able to voice and communicate ideas and issues that are specific to their discourse community. This study explores how the natural hair community uses social media, more specifically Instagram, to discuss the complex issues that surround natural hair including historicization, workplace bias, colorism, and social justice. Additionally, this study argues that natural hair is a form of visual rhetoric as …