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Full-Text Articles in Social and Behavioral Sciences
Communicating With Customers On Social Media In The United States And South Korea: An Analysis Of Four Companies' Practices, Yeonkyung Lee
Communicating With Customers On Social Media In The United States And South Korea: An Analysis Of Four Companies' Practices, Yeonkyung Lee
Masters Theses
"In this study, I analyzed four companies' Facebook and Twitter posts to study the similarities and differences of American and Korean businesses' communication practices on social media. The study used a qualitative research method: each Facebook and Twitter post was assigned as a unit and coded. Southwest Airlines, General Electric, Asiana Airlines, and Samsung Electronics were selected, and a total of 402 Facebook posts and 465 Tweets from July 6 to September 5, 2016, were collected. Each post was coded by two coders under three coding categories: post-content, medium, and Aristotle's pisteis. After the data was coded, I analyzed each …