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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Social Media

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Cleveland State University

2017

Communication

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Full-Text Articles in Social and Behavioral Sciences

Snapping Live: Exploring The Effects Of Ephemerality Nature Of Messaging In Social Media Settings, Dania Aljouhi Jan 2017

Snapping Live: Exploring The Effects Of Ephemerality Nature Of Messaging In Social Media Settings, Dania Aljouhi

ETD Archive

Ephemeral messaging apps such as Snapchat has become a very popular app with young adults. The Snapchat application defined as an instant messaging app that allows its users to take pictures, videos, add a captions, doodles and send the content to a friend or add it to the user’s story. Importantly, “the snaps” will self-destruct after a specified period of time. Further investigation regarding the effects of using ephemeral nature of messaging in Computer-Mediated Communication (CMC) is explored in the theoretical framework of Hyperpersonal. This study was designed to examine the role of ephemeral nature of messaging in social media …