Social and Behavioral Sciences Commons^™

Analyzing The Effects Of Preprimary Broadcast Media On Presidential Nominations From 1980-2016, Jarred Ralston Cuellar

Graduate Theses and Dissertations

This study attempts to discover if broadcast media released during the preprimary period has an effect on the Presidential nomination process, and if so in what way? Several OLS regression models, based on Randall Adkins and Andrew Dowdle’s Presidential nomination forecasting models, were created as an attempt to not only find a statistically significant effect between broadcast media and aggregate vote percentage, but also in an effort to create more effective forecasts. I have drawn my sample from every open nomination race dating back to 1980, and used both cable and network broadcasting sources. I have covered not only the …