Social and Behavioral Sciences Commons^™

The Impact Of Perceived Interactivity And Vividness Of Video Games On Customer Buying Behavior, Yi-Lin Yu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

About 60 percent of Americans (145 million people) play video games, and the age of 61 percent of all game players is 18 and over (IDSA, 200 1). As the competition to excel in the video game market increasingly becomes difficult for manufacturers, it is becoming more important for manufacturers and video game developers to understand what makes people play and buy games. The major challenge to the gaming industry is to figure out what features of games can catch the consumers' attention. The purpose of this research was to examine what kinds of video games captivate consumers, determine whether …