Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Social Influence and Political Communication

PDF

2016

Social Media

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas Jul 2016

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

Go to article

Medium As King: Social Media & The Political Campaign, Isaac Shea Jul 2016

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

Go to article

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett Jun 2016

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.

Go to article

Mass Media Coverage Of Environmental Issues: Impact On Disaster Public Policy, John R. Fisher Mar 2016

Mass Media Coverage Of Environmental Issues: Impact On Disaster Public Policy, John R. Fisher

Dr. John R. Fisher

Reporting of environmental security concerns links either directly or indirectly to the development of environmental and disaster policies.  These policies have impact on larger security concerns in both developing and developed countries. This chapter will examine mass media coverage of environmental issues and the impact of the coverage on environmental security as well as disaster and security public policy.  In addition to giving a theoretical framework of mass media and policy making, the chapter will examine various disaster public policies and their relationship to environmental issues and their application to security practice, as well as to the media coverage of …

Go to article