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Social Influence and Political Communication
School of Communication and Media Scholarship and Creative Works
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Full-Text Articles in Social and Behavioral Sciences
Visible Identities, Visual Rhetoric: The Self-Labeled Body As A Popular Platform For Political Persuasion, Joel Penney
Visible Identities, Visual Rhetoric: The Self-Labeled Body As A Popular Platform For Political Persuasion, Joel Penney
School of Communication and Media Scholarship and Creative Works
This study examines how political T-shirts--i.e., those featuring printed images, symbols, or words that make explicit reference to electoral politics--are used by their wearers as identity labels for the purpose of advancing persuasive messages in the public sphere.