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Social and Behavioral Sciences Commons™

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Social Influence and Political Communication

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Universitas Indonesia

E-commerce

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Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Symbolic Violence Towards Precarious Worker Of E-Commerce Company Of Transportation Services, Risya Zahrotul Firdaus, Sari Monik Agustin Mar 2019

Symbolic Violence Towards Precarious Worker Of E-Commerce Company Of Transportation Services, Risya Zahrotul Firdaus, Sari Monik Agustin

Jurnal Komunikasi Indonesia

This research is motivated by the lack of research on the symbolic violence that raised the precarious workers as their subjects. Most studies on symbolic violence that occur in organizations are focused on hierarchical organizations, where obviously dominant and dominated positions are already visible. The phenomenon of precarious workers in Indonesia is widely discussed in the various field of academic, especially the field of law that discusses the unavailability of laws governing online transportation business. The absence of such laws, then becomes a chance for online transportation companies to gain profit by abusing the interests of others (in this case, …

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Comparison Of Generation X And Y: Perceived Usefulness, Perceived Ease Of Use, And Subjective Norms On Purchase Intention In E-Commerce, Yulianita Yulianita Jul 2018

Comparison Of Generation X And Y: Perceived Usefulness, Perceived Ease Of Use, And Subjective Norms On Purchase Intention In E-Commerce, Yulianita Yulianita

Jurnal Komunikasi Indonesia

E-commerce di Indonesia menghadapi konversi yang rendah, yang menempatkan keberlanjutan bisnis dalam bahaya. Sangat penting bagi e-commerce untuk meningkatkan tingkat konversi. Namun, strategi yang digunakan untuk meningkatkan tingkat konversi mungkin tidak mencapai hasil yang signifikan jika tidak dirumuskan berdasarkan pemahaman yang komprehensif tentang target pasar. Penelitian ini menganalisis pengaruh kegunaan yang dirasakan, persepsi kemudahan penggunaan, dan norma subjektif pada niat pembelian Generasi X dan Y, dua segmen pasar potensial untuk e-commerce. Responden yang mengisi kuesioner sebanyak 100 orang, terdiri dari dua generasi (X dan Y). Dalam melakukan penelitian ini, peneliti menggunakan analisis regresi berganda. Temuan menunjukkan, terlepas dari generasi, kegunaan …

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