Social and Behavioral Sciences Commons^™

Public Readiness Index Entering New Normal Period Amidst The Covid-19 Pandemic As Exposure Effect To Social Campaigns, Wahyuni Pudjiastuti

Jurnal Komunikasi Indonesia

Indonesian people will face daily activities that are no longer the same as conditions before the corona-19 virus pandemic, which is then termed as New Normal. This policy is communicated in the form of a social campaign. Policy implementation should be a solution to improve welfare. But often, support from the public is still lacking. Therefore, it is necessary to study the level of public readiness (public readiness index) in accepting a policy and the effectiveness of the social campaign that the government has carried out.

The research aims to describe the public readiness index for implementing the new normal …